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OperaAds App Set ID Integration Guide ​

What is App Set ID? ​

App Set ID is a privacy-friendly Android device identifier introduced by Google as a replacement for the Advertising ID (GAID). It is shared only across apps published under the same developer account and is intended for anti-fraud and analytics use cases. It must not be used to track users across different publishers or developers.

For details, see the official documentation: AppSetIdInfo.

Availability ​

OperaAds normalizes the App Set ID fields received from upstream SSPs and forwards them to bidders as standard Google fields. The fields are:

  • Only sent for Android requests (device.os == "ANDROID");
  • Only present when the upstream SSP actually provided an App Set ID;
  • Optional for bidders — the fields may be absent, and app_set_id_scope may be absent even when app_set_id is present.

Specification ​

Request ​

FieldTypeDescription
device.ext.app_set_idstringApp Set ID, a 36-character lowercase UUID.
device.ext.app_set_id_scopeintScope of the identifier. 1 = App, 2 = Developer. Omitted when not provided.

app_set_id_scope is only present when the upstream SSP explicitly provided a valid scope value (1 or 2).

Sample ​

Request ​

json
{
  "id": "00000822d5685e68fc80_9872",
  "imp": [
    {
      "id": "00000822d5685e68fc80_9872",
      "banner": {
        "w": 320,
        "h": 50
      },
      "displaymanager": "opera",
      "displaymanagerver": "0.0.1",
      "instl": 0,
      "tagid": "s887400326784",
      "bidfloor": 0.08,
      "bidfloorcur": "USD",
      "secure": 1,
      "exp": 7200
    }
  ],
  "app": {
    "id": "app307992346304",
    "name": "Opera for Android Final",
    "domain": "opera.com",
    "privacypolicy": 1,
    "publisher": {
      "id": "pub236088034304"
    },
    "bundle": "com.opera.browser",
    "storeurl": "https://play.google.com/store/apps/details?id=com.opera.browser",
    "ver": "74.1.3922.71199"
  },
  "device": {
    "ua": "Mozilla/5.0 (Linux; Android 12; TECNO LG7n) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/110.0.5481.192 Mobile Safari/537.36 OPR/74.1.3922.71199",
    "geo": {
      "type": 2,
      "country": "RUS",
      "region": "RU-KIR",
      "city": "Kirov"
    },
    "dnt": 0,
    "lmt": 0,
    "ip": "176.59.255.255",
    "devicetype": 4,
    "make": "TECNO",
    "model": "TECNOLG7n",
    "os": "ANDROID",
    "osv": "12",
    "h": 1567,
    "w": 720,
    "js": 1,
    "language": "ru",
    "mccmnc": "250-20",
    "connectiontype": 5,
    "ext": {
      "app_set_id": "550e8400-e29b-41d4-a716-446655440000",
      "app_set_id_scope": 1
    }
  },
  "user": {
    "id": "511b4522807a7902"
  },
  "at": 1,
  "tmax": 1000,
  "cur": ["USD"],
  "bcat": ["IAB24", "IAB25", "IAB26"],
  "badv": [],
  "bapp": [],
  "regs": {
    "coppa": 0,
    "ext": {
      "gdpr": 0
    }
  }
}