# SO Pixel Integration Guide

This documentation is to demonstrate how to integrate SO Pixel Code to Google Tag Manager.

# Step 1: Setup SO Pixel in Google Tag Manager

Visit: https://tagmanager.google.com/ (opens new window)

If you do not have an account, create it in https://tagmanager.google.com/ (opens new window), such as:

# 1) Setup Base Code Tag

Add a new tag for SO Pixel Base code, such as:

The above Custom HTML Tag content is :


<!-- SO Pixel Base Code -->

  otag('init', 'Your_Advertiser_Id')

<!-- End SO Pixel Base Code -->


Please ask the Opera Ads team for Your_Advertiser_Id and replace it above.

# 2) Setup Event Tag and Trigger

You can set up multiple event tags, depending on how many events you want to trigger. Here is an example for triggering a "register" event.

# 1. Click Tags > New.

# 2. Enter a name for the register Event tag at the top(e.g., "SO Pixel register event tag").

# 3. Click Tag Configuration panel, Choose tag type "Custom HTML"

Copy and paste the below code into the HTML content textbox:

  otag("event", "register");


The text "register" could be other event names such as "purchase" / "deposit"... Make sure to ask the Opera Ads team for the event name you can use.

# 4. Click Triggering panel, and it will open a drawer on the right side, click the plus(+) icon in the upper right corner, a new drawer will open, enter a name for the register event trigger(e.g., "Register event trigger"), then click Trigger Configuration panel, Choose trigger type "Custom Event". Input "register" into Event name textbox, click Some Custom Events, Set the condition as Event equals register(This is up to you, you can set another condition).

If you have set the related trigger before, just choose the trigger you want. For example

# 5. Click the Save button, it will go back to Tag Configuration panel

# 6. Continue to click the Save button, it will go back to Tags list

# 7. Submit and Publish

# Step 2: Install Google Tag Manager on your website

Following the above tips to install Google Tag Manager.

# Step 3: Add event base code in your website

Such as:

  $("#yourButton").click(function () {
    dataLayer.push({"event": "register"});

The event base code is:

dataLayer.push({"event": "register"});

# Example




<!DOCTYPE html>
<html lang="en">

  <meta charset="UTF-8">
  <meta http-equiv="X-UA-Compatible" content="IE=edge">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <title>SO Pixel with Google Tag Manager</title>
  <!-- Google Tag Manager -->
  <script>(function (w, d, s, l, i) {
      w[l] = w[l] || []; w[l].push({
          new Date().getTime(), event: 'gtm.js'
      }); var f = d.getElementsByTagName(s)[0],
        j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src =
          'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f);
    })(window, document, 'script', 'dataLayer', 'GTM-T9469VT');</script>
  <!-- End Google Tag Manager -->

  <!-- Google Tag Manager (noscript) -->
  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T9469VT" height="0" width="0"
  <!-- End Google Tag Manager (noscript) -->

  <button onclick="handleClickRegister()">register</button>

    const handleClickRegister = () => {
      dataLayer.push({ "event": "register" });



Here is a Demo