Google Play Inline Install (for Android)

Overview

Google Play Inline Installs (for Android) allow users to install apps directly from within another app or website using a half-sheet interface, preventing redirection to the full Play Store. It increases conversion by providing a seamless experience, though it requires specific SDK integration and adherence to developer terms.

Currently this only applies to Google Inventory or Inventory with this inline install access granted by Google. For more details on this feature, you can refer to the Google Play Inline Install SDK documentation.

Example:

Requirement

To enable this bidders need to respond with additional fields extension in bid response :

• Specify promotion type, to identify if ad is for app install or other engagement
  • Field: response.seatbid.bid.ext.app_promotion_type
  • Values:
    • 0 : unknown
    • 1 : Install
    • 2 : Engagement
    • 3 : Other
• Specify the promoted app bundle
  • Field: response.seatbid.bid.bundle
  • Value: package name of application

Example

{
  "id": "00020815d733c1e3a602_0480",
  "seatbid": [
    {
      "bid": [
        {
          "bundle": "com.apparel.app6thstreet",
          "ext": {
            "app_promotion_type": 1
          }
        }
      ]
    }
  ]
}