OperaAds

# Server to Server API for Publishers

# API Overview

Publishers/SSP could call this API on server side to get RTB campaigns from OperaAds. The API is follow OpenRTB 2.5 specification (opens new window) completely and can be integrated easily.

# Requests

# Endpoint

https://b-${zone}.adx.opera.com/ortb/v2/${publisherId}?ep=${endpointId}

Variable ${zone} has 3 options: eu, us, sg. All the 3 variables are assigned by OperaAds, the real endpoint will be like: https://b-us.adx.opera.com/ortb/v2/pubxxxxxx?ep=epxxxxxx

  • The API uses the POST HTTP request method only

  • There is no test endpoint. But the API can return test ads in integration phase.

# Reqeust Headers

  • x-openrtb-version: 2.5

# Request Parameters

# Bid Request

Attribute Type Desciption
id string; required Unique ID of the bid request, provided by the exchange.
imp object array; required Array of Imp objects representing the impressionsoffered. Currently OperaAds only support 1 Imp object
site object; recommended Details via a Site object about the publisher’s website. Only applicable and recommended for websites.
app object; recommended Details via an App object about the publisher’s app (i.e., non-browser applications). Only applicable and recommended for apps.
device object; recommended Details via a Device object about the user’s device to which the impression will be delivered.
user object; recommended Details via a User object about the human user of the device; the advertising audience.
at integer; Auction type, where 1 = First Price, 2 = Second Price Plus.
tmax integer Maximum time in milliseconds the exchange allows for bids to be received including Internet latency to avoid timeout. This value supersedes any a priori guidance from the exchange.
cur string array Array of allowed currencies for bids on this bid request using ISO-4217 alpha codes. Recommended only if the exchange accepts multiple currencies.
source object A Sorce object that provides data about the inventory source and which entity makes the final decision.
regs object A Regs object that specifies any industry, legal, or governmental regulations in force for this request.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Imp

Attribute Type Desciption
id string; required A unique identifier for this impression within the context of the bid request (typically, starts with 1 and increments.
banner object A Banner object; required if this impression is offered as a banner ad opportunity.
video object A Video object; required if this impression is offered as a video ad opportunity.
native object A Native object; required if this impression is offered as a native ad opportunity.
displaymanager string Name of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile). Used by some ad servers to customize ad code by partner. Recommended for video and/or apps.
displaymanagerver string Version of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile). Used by some ad servers to customize ad code by partner. Recommended for video and/or apps.
instl integer; default 0 1 = the ad is interstitial or full screen, 0 = not interstitial.
tagid string Identifier for specific ad placement or ad tag that was used to initiate the auction. This can be useful for debugging of any issues, or for optimization by the buyer.
bidfloor float; default 0 Minimum bid for this impression expressed in CPM.
bidfloorcur string; default "USD" Currency specified using ISO-4217 alpha codes. This may be different from bid currency returned by bidder if this is allowed by the exchange.
exp integer Advisory as to the number of seconds that may elapse between the auction and the actual impression.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Banner

Attribute Type Desciption
format object array; recommended Array of format objects representing the banner sizes permitted. If none are specified, then use of the h and w attributes is highly recommended.
w integer Exact width in device independent pixels (DIPS); recommended if no format objects are specified.
h integer Exact height in device independent pixels (DIPS); recommended if no format objects are specified.
pos integer Ad position on screen.
mimes string array Content MIME types supported. Popular MIME types may include “application/x-shockwave-flash”, “image/jpg”, and “image/gif”.
api integer array List of supported API frameworks for this impression. If an API is not explicitly listed, it is assumed not to be supported.
id string Unique identifier for this banner object. Recommended when Banner objects are used with a Video object to represent an array of companion ads. Values usually start at 1 and increase with each object; should be unique within an impression.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Video

Attribute Type Desciption
mimes string array; required Content MIME types supported (e.g., “video/x-ms-wmv”, “video/mp4”).
minduration integer; recommended Minimum video ad duration in seconds.
maxduration integer; recommended Maximum video ad duration in seconds.
protocols integer array; recommended Array of supported video protocols.At least one supported protocol must be specified in either the protocol or protocols attribute.
w integer; recommended Width of the video player in device independent pixels (DIPS).
h integer; recommended Height of the video player in device independent pixels (DIPS).
startdelay integer; recommended Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements.
placement integer Placement type for the impression.
linearity integer Indicates if the impression must be linear, nonlinear, etc. If none specified, assume all are allowed.
skip integer Indicates if the player will allow the video to be skipped, where 0 = no, 1 = yes.If a bidder sends markup/creative that is itself skippable, the Bid object should include the attr array with an element of 16 indicating skippable video.
skipmin integer; default 0 Videos of total duration greater than this number of seconds can be skippable; only applicable if the ad is skippable.
skipafter integer; default 0 Number of seconds a video must play before skipping is enabled; only applicable if the ad is skippable.
sequence integer If multiple ad impressions are offered in the same bid request,the sequence number will allow for the coordinated delivery of multiple creatives.
maxextended integer Maximum extended ad duration if extension is allowed. If blank or 0, extension is not allowed. If -1, extension is allowed, and there is no time limit imposed. If greater than 0, then the value represents the number of seconds of extended play supported beyond the maxduration value.
minbitrate integer Minimum bit rate in Kbps.
maxbitrate integer Maximum bit rate in Kbps.
boxingallowed integer; default 1 Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed, where 0 = no, 1 = yes.
playbackmethod integer array Playback methods that may be in use. If none are specified, any method may be used. Only one method is typically used in practice. As a result, this array may be converted to an integer in a future version of the specification. It is strongly advised to use only the first element of this array in preparation for this change.
delivery integer array Supported delivery methods (e.g., streaming, progressive). If none specified, assume all are supported.
pos integer Ad position on screen.
companionad object array Array of Banner objects if companion ads are available.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Native

Attribute Type Desciption
request string; required Request payload complying with the Native Ad Specification.
ver string; recommended Version of the Dynamic Native Ads API to which request complies; highly recommended for efficient parsing.
api integer array List of supported API frameworks for this impression. If an API is not explicitly listed, it is assumed not to be supported.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Format

Attribute Type Desciption
w integer Width in device independent pixels (DIPS).
h integer Height in device independent pixels (DIPS).
wratio integer Relative width when expressing size as a ratio.
hratio integer Relative height when expressing size as a ratio.
wmin integer The minimum width in device independent pixels (DIPS) at which the ad will be displayed the size is expressed as a ratio.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:App

Attribute Type Desciption
id string;recommended Exchange-specific app ID.
name string App name (may be aliased at the publisher’s request).
bundle string A platform-specific application identifier intended to be unique to the app and independent of the exchange. On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it is typically a numeric ID.
domain string Domain of the app (e.g., “mygame.foo.com”).
storeurl string App store URL for an installed app; for IQG 2.1 compliance.
cat string array Array of IAB content categories of the app.
sectioncat string array Array of IAB content categories that describe the current section of the app.
pagecat string array Array of IAB content categories that describe the current page or view of the app.
ver string Application version.
privacypolicy integer Indicates if the app has a privacy policy, where 0 = no, 1 = yes.
paid integer 0 = app is free, 1 = the app is a paid version.
publisher object Details about the Publisher of the app.
content object Details about the Content within the app.
keywords string Comma separated list of keywords about the app.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Site

Attribute Type Desciption
id string;recommended Exchange-specific site ID.
name string Site name (may be aliased at the publisher’s request).
domain string Domain of the site (e.g., “mysite.foo.com”).
cat string array Array of IAB content categories of the site.
sectioncat string array Array of IAB content categories that describe the current section of the site.
pagecat string array Array of IAB content categories that describe the current page or view of the site.
page string URL of the page where the impression will be shown.
ref string Referrer URL that caused navigation to the current page.
search string Search string that caused navigation to the current page.
mobile integer Indicates if the site has been programmed to optimize layout when viewed on mobile devices, where 0 = no, 1 = yes.
privacypolicy integer Indicates if the app has a privacy policy, where 0 = no, 1 = yes.
publisher object Details about the Publisher of the site.
keywords string Comma separated list of keywords about the site.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Publisher

Attribute Type Desciption
id string;recommended Exchange-specific publisher ID.
name string Publisher name (may be aliased at the publisher’s request).
domain string Highest level domain of the publisher (e.g., “publisher.com”).
cat string array Array of IAB content categories of the publisher.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Device

Attribute Type Desciption
ua string; recommended Browser user agent string.
geo object; recommended Location of the device assumed to be the user’s current location defined by a Geo object
dnt integer; recommended Standard “Do Not Track” flag as set in the header by the browser, where 0 = tracking is unrestricted, 1 = do not track.
lmt integer; recommended "Limit Ad Tracking" signal commercially endorsed (e.g., iOS, Android), where 0 = tracking is unrestricted, 1 = tracking must be limited per commercial guidelines.
ip string; recommended IPv4 address closest to device.
ipv6 string IP address closest to device as IPv6.
devicetype integer The general type of device.
make string Device make (e.g., "Apple").
model string Device model(e.g., "iPhone").
os string Device operating system (e.g., "iOS").
osv string Device operating system version (e.g., "3.1.2").
hwv string Hardware version of the device (e.g., “5S” for iPhone 5S).
ppi integer Screen size as pixels per linear inch.
pxratio float The ratio of physical pixels to device independent pixels.
js integer Support for JavaScript, where 0 = no, 1 = yes.
geofetch integer Indicates if the geolocation API will be available to JavaScript code running in the banner, where 0 = no, 1 = yes.
flashver string Version of Flash supported by the browser.
language string Browser language using ISO-639-1-alpha-2.
carrier string Carrier or ISP (e.g., “VERIZON”) using exchange curated string names which should be published to bidders a priori.
mccmnc string Mobile carrier as the concatenated MCC-MNC code (e.g., “310-005” identifies Verizon Wireless CDMA in the USA). Refer to https://en.wikipedia.org/wiki/Mobile_country_code (opens new window) for further examples. Note that the dash between the MCC and MNC parts is required to remove parsing ambiguity.
connectiontype integer Network connection type.
ifa string ID sanctioned for advertiser use in the clear (i.e., not hashed).
didsha1 string Hardware device ID (e.g., IMEI); hashed via SHA1.
didmd5 string Hardware device ID (e.g., IMEI); hashed via MD5.
dpidsha1 string Platform device ID (e.g., Android ID); hashed via SHA1.
dpidmd5 string Platform device ID (e.g., Android ID); hashed via MD5.
macsha1 string MAC address of the device; hashed via SHA1.
macmd5 string MAC address of the device; hashed via MD5.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Geo

Attribute Type Desciption
lat float Latitude from -90.0 to +90.0, where negative is south.
lon float Longitude from -180.0 to +180.0, where negative is west.
type integer Source of location data; recommended when passing lat/lon.
accuracy integer Estimated location accuracy in meters; recommended when lat/lon are specified and derived from a device’s location services (i.e., type = 1). Note that this is the accuracy as reported from the device. Consult OS specific documentation (e.g., Android, iOS) for exact interpretation.
lastfix integer Number of seconds since this geolocation fix was established. Note that devices may cache location data across multiple fetches. Ideally, this value should be from the time the actual fix was taken.
ipservice integer Service or provider used to determine geolocation from IP address if applicable (i.e., type = 2).
country string Country code using ISO-3166-1-alpha-3.
region string Region code using ISO-3166-2; 2-letter state code if USA.
metro string Google metro code; similar to but not exactly Nielsen DMAs. See Appendix A for a link to the codes.
city string City using United Nations Code for Trade & Transport Locations.
zip string Zip or postal code.
utcoffset integer Local time as the number +/- of minutes from UTC.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:User

Attribute Type Desciption
id string; recommended Exchange-specific ID for the user. At least one of id or buyeruid is recommended.
buyeruid string; recommended Buyer-specific ID for the user as mapped by the exchange for thebuyer. Atleastoneofbuyeruidoridisrecommended.
yob integer Year of birth as a 4-digit integer.
gender string Gender, where "M" = male, "F" = female, "O" = known to be other (i.e., omitted is unknown).
keywords string Comma separated list of keywords,interests,or intent.
customdata string Optional feature to pass bidder data that was set in the exchange’s cookie. The string must be in base85 cookie safe characters and be in any format. Proper JSON encoding must be used to include "escaped" quotation marks.
geo object Location of the user’s home base defined by a Geo object. This is not necessarily their current location.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Source

Attribute Type Desciption
fd integer; recommended Entity responsible for the final impression sale decision, where 0 = exchange, 1 = upstream source.
tid string; recommended Transaction ID that must be common across all participants in this bid request (e.g., potentially multiple exchanges).
pchain string; recommended Payment ID chain string containing embedded syntax described in the TAG Payment ID Protocol v1.0.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Object:Regs

Attribute Type Desciption
coppa integer Flag indicating if this request is subject to the COPPA regulations established by the USA FTC, where 0 = no, 1 = yes.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Request Examples

An example of the OperaAds S2S API Request JSON object for a Video Ad on an Android mobile phone:

{
    "id":"2b2e61cc-f136-4ed3-a1c0-7624b7a61427",
    "imp":[
        {
            "id":"1",
            "tagid":"s4139511258944",
            "video":{
                "mimes":[
                    "video/mp4"
                ],
                "minduration":1,
                "maxduration":30,
                "minbitrate":100,
                "maxbitrate":2000,
                "placement":5,
                "skip":0,
                "protocols":[
                    2,
                    3,
                    5,
                    6
                ],
                "w":1280,
                "h":720,
                "startdelay":0,
                "linearity":1,
                "battr":[
                    16
                ],
                "maxextended":0,
                "boxingallowed":1,
                "playbackmethod":[

                ],
                "delivery":[
                    2
                ],
                "pos":7,
                "companionad":[
                    {
                        "id":"1",
                        "pos":7,
                        "w":1280,
                        "h":720
                    }
                ],
                "api":[
                    3,
                    5,
                    6
                ],
                "companiontype":[
                    1,
                    2,
                    3
                ],
                "ext":{
                    "rewarded":1
                }
            },
            "bidfloor":0.01,
            "bidfloorcur":"USD",
            "bidfloorcurdan":"USD",
            "instl":1,
            "secure":1
        }
    ],
    "app":{
        "id":"129242",
        "name":"Opera Mini",
        "bundle":"com.opera.mini.native",
        "cat":[
            "IAB1"
        ],
        "storeurl":"https://play.google.com/store/apps/details?id=com.opera.mini.native&hl=en_US",
        "keywords":"",
        "privacypolicy":1,
        "publisher":{
            "id":"21613",
            "name":""
        },
        "ver":"8.2.3"
    },
    "device":{
        "ua":"Mozilla/5.0 (Linux; Android 10; LM-X625N Build/) AppleWebKit/535.19 (KHTML, like Gecko) Chrome/18.0.1025.133 Mobile Safari/535.19",
        "ip":"125.189.27.255",
        "geo":{
            "lat":0,
            "lon":0,
            "country":"KOR",
            "region":"",
            "city":"gyomun-dong",
            "zip":"",
            "type":2
        },
        "carrier":"",
        "language":"ko",
        "model":"lm-x625n",
        "os":"Android",
        "osv":"10",
        "h":0,
        "w":0,
        "connectiontype":2,
        "devicetype":4,
        "ifa":"cb28d9e4-32ba-410d-b5e7-b1345dxxxxxx",
        "make":"lg",
        "hwv":"",
        "ext":{
            "ifv":"",
            "atts":0
        }
    },
    "user":{
        "id":"",
        "ext":{

        }
    },
    "regs":{
        "coppa":0,
        "ext":{
            "gdpr":0
        }
    },
    "at":1,
    "tmax":600,
    "allimps":0,
    "cur":[
        "USD"
    ],
    "bcat":[
        "IAB25",
        "IAB26",
        "IAB24",
        "IAB11-4"
    ],
    "bapp":[

    ],
    "badv":[

    ],
    "ext":{
        "rewarded":1
    }
}

# Responses

# HTTP Response Status Codes

OperaAds S2S API responses mapped to standard HTTP response codes:

Code Definition Desciption
200 OK Ad request filled.
204 No Content Ad request accepted but not filled.
400 Bad Request Request was incorrect or missing parameters.
500 Internal Server Error Some error occurs on server side

# Response Parameters

# Bid Response

Attribute Type Desciption
id string;required ID of the bid request to which this is a response.
seatbid object array Array of seatbid objects; 1+ required if a bid is to be made.
bidid string Bidder generated response ID to assist with logging/tracking.
cur string; default "USD" Bid currency using ISO-4217 alpha codes.
ext object Placeholder for bidder-specific extensions to OpenRTB.

# Object:SeatBid

Attribute Type Desciption
bid object array; required Array of 1+ Bid objects (Section 4.2.3) each related to an impression. Multiple bids can relate to the same impression.
seat string ID of the buyer seat (e.g., advertiser, agency) on whose behalf this bid is made.
group integer;default 0 0 = impressions can be won individually; 1 = impressions must be won or lost as a group.
ext object Placeholder for bidder-specific extensions to OpenRTB.

# Object:Bid

Attribute Type Desciption
id string; required Bidder generated bid ID to assist with logging/tracking.
impid string; required ID of the Imp object in the related bid request.
price float;required Bid price expressed as CPM although the actual transaction is for a unit impression only. Note that while the type indicates float, integer math is highly recommended when handling currencies (e.g., BigDecimal in Java).
nurl string Win notice URL called by the exchange if the bid wins (not necessarily indicative of a delivered, viewed, or billable ad); optional means of serving ad markup. Substitution macros may be included in both the URL and optionally returned markup.
burl string Billing notice URL called by the exchange when a winning bid becomes billable based on exchange-specific business policy (e.g., typically delivered, viewed, etc.). Substitution macros may be included.
lurl string Loss notice URL called by the exchange when a bid is known to have been lost. Substitution macros may be included. Exchange-specific policy may preclude support for loss notices or the disclosure of winning clearing prices resulting in ${AUCTION_PRICE} macros being removed (i.e., replaced with a zero-length string).
adm string Optional means of conveying ad markup in case the bid wins; supersedes the win notice if markup is included in both. Substitution macros may be included.
adid string ID of a preloaded ad to be served if the bid wins.
adomain string array Advertiser domain for block list checking (e.g., "ford.com"). This can be an array of for the case of rotating creatives. Exchanges can mandate that only one domain is allowed.
bundle string A platform-specific application identifier intended to be unique to the app and independent of the exchange. On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it is a numeric ID.
iurl string URL without cache-busting to an image that is representative of the content of the campaign for ad quality/safety checking.
cid string Campaign ID to assist with ad quality checking; the collection of creatives for which iurl should be representative.
crid string Creative ID to assist with ad quality checking.
cat string array IAB content categories of the creative.
attr integer array Set of attributes describing the creative.
api integer API required by the markup if applicable.
protocol integer Video response protocol of the markup if applicable.
language string Language of the creative using ISO-639-1-alpha-2. The non- standard code "xx" may also be used if the creative has no linguistic content (e.g., a banner with just a company logo).
w integer Width of the creative in device independent pixels (DIPS).
h integer Height of the creative in device independent pixels (DIPS)
wratio integer Relative width of the creative when expressing size as a ratio. Required for Flex Ads.
hratio integer Relative height of the creative when expressing size as a ratio. Required for Flex Ads.
exp integer Advisory as to the number of seconds the bidder is willing to wait between the auction and the actual impression.
ext object Placeholder for exchange-specific extensions to OpenRTB.

# Substitution Macros

Macro Desciption
${AUCTION_ID} ID of the bid request; from BidRequest.id attribute.
${AUCTION_BID_ID} ID of the bid; from BidResponse.bidid attribute.
${AUCTION_IMP_ID} ID of the impression just won; from imp.id attribute.
${AUCTION_SEAT_ID} ID of the bidder seat for whom the bid was made.
${AUCTION_AD_ID} ID of the ad markup the bidder wishes to serve; from bid.adid attribute.
${AUCTION_PRICE} Clearing price using the same currency and units as the bid.
${AUCTION_CURRENCY} The currency used in the bid (explicit or implied); for confirmation only.
${AUCTION_LOSS} Loss reason codes.
${AUCTION_MIN_TO_WIN} Minimum bid to win the exchange's auction, using the same currency and units as the bid.
  • Macros in NURL: ${AUCTION_PRICE}, ${AUCTION_CURRENCY}, ${AUCTION_MIN_TO_WIN}.
  • Macros in LURL: ${AUCTION_LOSS}, ${AUCTION_MIN_TO_WIN}.
  • Macros in BURL: ${AUCTION_PRICE}, ${AUCTION_CURRENCY}.

# Response Examples

Video Response:

{
    "id":"610396f2272eb71212d0175b",
    "seatbid":[
        {
            "bid":[
                {
                    "id":"000104f77af88d062d02",
                    "impid":"1",
                    "price":1.6732495,
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                    "attr":[
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}